Speaking Engagements

Developing a Successful Brand Protection Strategy

International Trade Council, Annual Think Global Conference

Date: October 22, 2019
Location: Chicago, IL

Amy L. Baker (Partner-Orlando) will present on developing a successful brand protection strategy at the International Trade Council’s 2019 Think Global Conference to be held October 22−23, 2019, in Chicago, Illinois. Amy's presentation will advise executives from U.S.-based and foreign companies on how to develop a robust brand strategy by strategically leveraging intellectual property rights. She will discuss the challenges for businesses starting out on their export journey posed by distance between jurisdictions, cultural differences, technology and intellectual property protection. Amy also will explain the different elements of a brand protection strategy and highlight how different strategies may be used effectively to mitigate risk and increase brand value and growth. 

More information and registration are available on the event website.

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