Jana Farmer (Partner-White Plains, NY), Stephanie Nott (Associate-Long Island, NY), and Wisaal Jahangir (Associate-New York, NY) will present the Wilson Elser Forum webinar “AdTech, Consent, and the New Wave of Privacy Litigation” on March 17, 2026. This session explores business risk at the intersection of advertising technology, privacy law, and class action trends. Our speakers explain how common AdTech tools (cookies, pixels, SDKs, and third-party tags) interact with consent frameworks and data flows, and why they attract scrutiny from regulators and private plaintiffs. The session spotlights California Invasion of Privacy Act (CIPA) theories and wiretap-style claims targeting technologies that track user interactions, translating recent case law into practical takeaways and highlighting common theories of liability and defense trends. The session concludes with concrete compliance steps to mitigate exposure, including consent UX, policy disclosures, vendor contracting, and governance for high-risk use cases such as retargeting and cross-context behavioral advertising.