Adam Bialek (Partner-New York, NY | Garden City, NY) was quoted in a July 30, 2021, Sports Litigation Alert article titled “Attorneys Offer Thoughts of How College Athletic Departments Should Cope with NIL Movement.” Adam speaks to predicaments faced by athletic departments navigating the Name, Image and Likeness (NIL) movement and offers suggestions on how a university can develop an action plan to protect its intellectual property (IP). Adam posits that the recent U.S. Supreme Court reversal on allowing college athletes to be compensated has led to a pool of influencers eager to profit from a student’s image, without realizing universities also have IP rights, which “could expose the athletes and their sponsors to liability for infringement.” To protect their own rights, Adam says universities “should ensure that their trademarks are registered, and that their rights in copyrighted material are secure and registered.” 

Read the Article.