Publications

Publications

Events

Professionally Speaking
When: Q2 2025
People: Richard J. Bortnick, Craig Brinker, Anjali C. Das, William F. McDevitt, Alexandra E. Skarka and Daniel E. Tranen
Zywave Publishes Bortnick on Mitigation of Cyber Risk by Law Firms
When: April 18, 2025
People: Richard J. Bortnick
The Ever-Evolving World of Cyber Coverage
When: June 26, 2024
People: Richard W. Boone, Jr., Jonathan E. Meer, Richard J. Bortnick and Siobhán A. Mueller
Westlaw Today Features Data Privacy Article by Farmer and Bortnick
When: June 26, 2022
People: Jana S. Farmer and Richard J. Bortnick
Bortnick Co-Authors Cybersecurity Checklist for AMWINS Newsletter
When: August 9, 2021
People: Richard J. Bortnick

Publications

Monks, Bortnick, and Gaudet Secure Dismissal of Copyright, Unfair Competition, and Lanham Act Claims

Sean M. Monks (Partner-San Diego, CA), Richard Bortnick (Of Counsel-Philadelphia, PA), and Chelsea Gaudet (Associate-San Diego, CA) achieved dismissal with prejudice in the U.S. District Court, Central District of California on behalf of their client, a beauty product manufacturer, in a federal action alleging copyright infringement, unfair competition, and violations of the Lanham Act. The plaintiff, a leading manufacturer of beauty products and accessories, alleged that the client’s advertising for its solid shampoo and conditioner products was confusingly similar to the plaintiff’s advertising. Both companies market solid shampoo and conditioner products online, including through Amazon. The plaintiff’s advertisements feature the products placed on top of their packaging, with images of the products’ ingredients scattered below on the package. The plaintiff alleged that our client’s advertisements similarly depicted its products and ingredients and that the client’s packaging used wording in the same order, with the same words appearing in larger font. The plaintiff further alleged that the client’s products were not packaged as depicted in its advertisements and that the advertising was designed to confuse consumers into believing the products were offered by the plaintiff or purchasing the client’s products when they intended to purchase the plaintiff’s products.

The Wilson Elser team challenged the sufficiency of the complaint. The court agreed with its argument that the plaintiff failed to plausibly allege a “false statement of fact” concerning the client’s products or another’s products and, therefore, failed to state a false advertising claim under the Lanham Act. The court also concurred with the team’s argument that the copyright claims must be dismissed, agreeing that the similarities fell within a “thin” range of the copyright protection spectrum. In particular, the court agreed that the arrangement of the shampoo and conditioner products and their ingredients constituted an unprotectable idea or concept and that, although certain individual elements appeared similar, “none of these elements is subject to copyright protection when viewed in isolation.” Finally, because the first two claims failed, the court dismissed the unfair competition claim for lack of an underlying unlawful act. The plaintiff did not amend its complaint, resulting in dismissal with prejudice.
 

Sean M. Monks, Richard J. Bortnick and Chelsea J. Gaudet

Crossing the “v.” Still Spells Victory!

​Sean Monks (Partner-San Diego, CA), Richard Bortnick (Of Counsel-Philadelphia, PA), and Natalie Lakosil (Associate-San Diego, CA) represented a corporation diluted in violation of a Stock Purchase and Subscription Agreement in Arbitration. Though not usually on the plaintiff’s side of the “v.” the team got an outstanding result. Through its former CEO, our client enjoyed a long business relationship with the company in which he was a shareholder (the Respondent). Throughout the relationship, our client contributed to the Respondent’s ongoing business in the form of various short-term loans as needed, each of which were promptly repaid. This relationship stemmed from the original share ownership of our client in the Respondent. However, when the former CEO left, the Respondent embarked on a campaign to dilute our client’s percentage of ownership, which was protected in the Stock Purchase and Subscription Agreement. Unfortunately, under the leadership of the new CEO, the stock was reduced in value to fractions of a penny. Getting the shares “trued up” was going to provide no relief for our client. Through creative argument, Sean, Rick, and Natalie persuaded the arbitrator to rescind the contract to our client, leaving the contract intact for the other signatories. Including costs of the arbitration, our client was received nearly $700,000 in the form of an award.

Sean M. Monks and Richard J. Bortnick

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