Zoom
Michelle Gallagher (Partner-Boston, MA) and Taylor F. Bialek (Associate-New York, NY) will present the Wilson Elser Forum webinar “Trademark Law and Brand Building: Protection and Enforcement Strategies” on November 10, 2026. This presentation delivers an engaging and practical overview of trademark law. Michelle and Taylor examine the lifecycle of a brand – from initial brand selection and clearance to the development and implementation of effective filing strategies – highlighting the importance of building a strong, protectable brand identity from the outset. Expanding beyond the basics, the session also explores global brand protection and enforcement strategies, offering insight into how companies safeguard their trademark portfolios across jurisdictions and develop proactive strategies to deter potential infringement. These topics are relevant to entrepreneurs, corporate executives, and independent business owners, providing a cohesive framework for understanding how legal strategy can support and sustain brand value in a competitive, international marketplace.